The type of closure required for a particular wine, eg cork or screw cap, is often discussed but just as relevant is the type of bottle. There are many factors to consider:
1. Volume: 750ml (standard) or 250ml (mini) etc…
2. Colour: Green (various shades), clear, brown or a special colour
3. Closure: Cork or screw cap
4. Weight: More expensive wines tend to come in heavier, more expensive bottles
5. Shape: Bordeaux, Burgundy or Alsace Flute to name just three options
6. Height: Can give an elegant or squat appearance
7. Moulding: Look at almost any bottle of Cotes du Rhone and you will see an emblem moulded into the glass
8. Cost: Always in a buyers mind!
And probably a host of other factors that I will realise next week that I should have included.
At the present time, however, there is one overriding factor that did not used to be an issue -availability. For several years bottle producers have been claiming that they have not been making sufficient profits and the recent number of business failures and takeovers have lent their claim some credibility. Consolidation in the European bottle-producing industry has occurred to such an extent that there are now only two main producers trying to supply all of Europe’s wine and beer makers. The net result has been an increase in prices and a huge uncertainty for wineries whether they will receive the bottles they have ordered. This has, in turn, led to supply problems for wines and bottled beers both within Aldi and across the retail sector as a whole.
What will be the medium and long term impact? I have no crystal ball but my best guess is that we will see a dramatic reduction in the styles of bottle available leading to less diversity and interest on the supermarket shelves.
Of course there are alternatives to the glass bottle, the 3l Bag in Box is well established but other formats such as the tetrapak, plastic bottles or even cans are available but relatively untried in the UK market. Maybe the current crisis will push the industry into un-chartered territories and lead to new exciting niche markets. Let’s see who has the bottle to try!
