On the 10th of March we are launching our new Macon Villages so in February I was forced to travel to Burgundy to visit the producer and confirm the blending before bottling. I can almost hear your sigh of sympathy at my desperate plight!
The Macon Villages is the next wine in our drive to broaden the number of wines that we have at £4.99, allowing customers to trade up. This is especially important as recent statistics show that the average price paid for a bottle of wine in the UK has gone above £4 for the first time and the fastest growing sector is the already large £4 to £5 category. Macon lies in the most southerly part of Burgundy, any further south and you are in the Cotes du Rhone. It produces some red wines from gamay or pinot noir grapes, and sparkling Cremant du Bourgogne, which is very popular in France. However its reputation comes from the white wine which is 100% chardonnay. In fact the village of Chardonnay, from where the grape gets its name, lies in the heart of Macon.
Although some wines from the region are oak aged, the vast majority are fruit driven with a mineral quality and this is the approach we have taken with our blend. It is bright with green apple and citrus flavours, a broad mouth feel and a long mineral finish. I love it and I hope this style is appreciated by customers. Interestingly enough a colleague of mine said boldly that he didn’t like chardonnay but on trying this I converted him. He had an aversion to oaky styles and had assumed that all chardonnays were made that way. So if you have grown up on Aussie chardonnay and want to try something different, give this a go!
